Empirical snapshot of buyers and sellers
Now in its third year, the annual ITII is fast becoming an indispensable report on the state of incentive travel, providing stakeholders with empirical data on its current and future evolution. This year's findings are timely and meaningful as the industry prepares to recover anew in a post-COVID future.
Re-orient programs to manage risk
Safety is the watchword and buyers are making key changes to future programs. Sanitation and health security have joined emergency preparedness as top risk management strategies.
Renewed prestige of travel
A year without travel has sharpened our appreciation. Confirming travel's intrinsic merits and elevated the prestige of travel as a prize. When the time comes, our appreciation of travel will help fuel the recovery. This is borne out in the survey as the desire for travel is far and away the greatest net positive factor expected to influence the recovery.
Recovery expectations hinge on virus containment. A majority of respondents expect a one to two year recovery of incentive travel once post-COVID conditions are reached.
100+ countries represented by survey respondents
While North America, traditionally the "stronghold" for incentive travel, accounted for the single largest regional response base, more responses overall, were received from outside North America.