The global pulse of incentive travel

The results of the 2024 Incentive Travel Index survey are available!


The annual highlights report is now available.


A joint initiative of the Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), the Incentive Travel Index (ITI) is the business events industry’s most authoritative study of the global incentive travel market and its impact on corporations, agencies and the supply chain in destinations.

The Index is undertaken in partnership with Oxford Economics. The study is at once a historical snapshot of where the industry has come from and a predictive hypothesis of where it’s going.

2024 Sponsors

IRF & SITE Foundation would like to thank the following sponsors without whom this study would not have been possible.

The IRF SITE Foundation

Global Response Base

100+ countries represented by survey respondents

While North America, traditionally the "stronghold" for incentive travel, accounted for the single largest regional response base, it was balanced by a strong set of global responses.

Prior Editions

ITI 2023

The latest views on the future of incentive travel from over 1,400 global industry participants.

ITI 2022

The latest views on the future of incentive travel from over 1,400 global industry participants.

ITII 2020

Results of a global survey of incentive travel professionals conducted during September to October 2020.

ITII 2019

Results of a global survey of incentive travel professionals conducted July to August 2019.

Powered By
Research Partner