The global pulse of incentive travel

Empirical snapshot of buyers and sellers

Now in its third year, the annual ITII is fast becoming an indispensable report on the state of incentive travel, providing stakeholders with empirical data on its current and future evolution. This year's findings are timely and meaningful as the industry prepares to recover anew in a post-COVID future.

ITII 2020

The latest views on the future of incentive travel from almost 2,400 global industry participants.

Findings from this year's research


Re-orient programs to manage risk

Safety is the watchword and buyers are making key changes to future programs. Sanitation and health security have joined emergency preparedness as top risk management strategies.

Renewed prestige of travel

A year without travel has sharpened our appreciation. Confirming travel's intrinsic merits and elevated the prestige of travel as a prize. When the time comes, our appreciation of travel will help fuel the recovery. This is borne out in the survey as the desire for travel is far and away the greatest net positive factor expected to influence the recovery.

Recovery timeline

Recovery expectations hinge on virus containment. A majority of respondents expect a one to two year recovery of incentive travel once post-COVID conditions are reached.

Global Response Base

100+ countries represented by survey respondents

While North America, traditionally the "stronghold" for incentive travel, accounted for the single largest regional response base, more responses overall, were received from outside North America.

Prior Editions

ITII 2019

Results of a global survey of incentive travel professionals conducted July-August 2019.

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